With the upgraded self-managed platform, you now have more tools to make sure that your campaigns hit their mark. The overall process is short and intuitive, and this guide will help you create effective campaigns in as little time as possible. Let’s get started:

  1. After you've verified the account, click to CREATE YOUR FIRST CAMPAIGN



  2. Campaign information – Start with naming your Campaign Group and your first Campaign name.



  3. Campaign offer  - Set up your Destination URL (Direct or rotating link)

  4. Traffic type – You can choose from 2 available traffic types
  5. Bid – before you set up your bid, check the inventory to see the avg. bid and avg. available volume per Geo/Carrier/OP. We've recently lowered the bids for 150 Geos.

  6. Daily budget – Set up your Daily budget and limit you're daily budget per source.



  7. Conversion tracking - Postback URL a.k.a. Conversion Pixel or Pixel, allows you to track the success of your campaign by reporting back an action that the user has completed on your website after arriving through your ad. Once conversion pixels placed, you will be able to see how many conversions are generated from each site. Check How can I track conversions using Postback Url?



  8. SelfAdvertiser.com makes tracking performance and per-traffic-source optimization possible by using dynamic URL tags. Here You can see the full list of Available Macros

  9. Audience targeting – The following targeting options are available:
    • Device
    • Operating System
    • Browser
    • Connection Type (carriers)

  10. Campaign Targeting – You can choose RON or Keyword targeted campaign.
    A run-of-network campaign targets ALL the Publisher websites within our Network.
    RON has a high reach, and represents a good value for Advertisers interested in increased traffic. It has a wide reach and easy campaign management.
    A Keyword campaign offers a more targeted and relevant audience. It is recommended for campaigns promoting a specific niche. You can choose to target by keyword, domain or sub-domain.
    Take advantage of our keyword tool Check Keyword targeted campaign - Guidelines, to make the best out of your keyword campaign.

  11. Campaign Delivery – Set "pause campaign" if you don't want it to start immediately upon approval.

  12. Frequency capping -  helps to control the maximum number of times that you'd like each visitor to see your ad within 24 hours. read more here

  13. Traffic Distribution -  In every new campaign setup you will find 2 options for traffic distribution:
    • Evenly throughout the day (Suggested to start with
    •  As soon as possible
      read more here

  14. Day Parting – Control the time your campaign is active


You're ready to go! Send your campaign for approval and watch the magic happen :)

For any questions, as always we're here at support@selfadvertiser.com