The traffic estimation is based on averages of past traffic and as such, serves as an estimation only.

Estimated traffic represents the amount of estimated traffic for the selected targeting and bid. If there is insufficient data to provide an estimation, the system will show ‘No estimation’.

Available traffic represents the amount of available traffic for the selected targeting while not taking into consideration the bid.

The traffic estimation does not take into consideration any of the following elements: Budget, Capping, Blacklist sources, Traffic Distribution, Browser versions and Day Parting. 

It provides an estimations for a full 24 hour day and does not make calculations based on the time remaining until the end of the day.