RON: A run-of-network campaign targets ALL the Publisher websites within our Network.
RON has a high reach, and represents a good value for Advertisers interested in increased traffic. It has a wide reach and easy campaign management.

Keyword: A Keyword campaign offers a more targeted and relevant audience. It is recommended for campaigns promoting a specific niche.
You can choose to target by keyword, domain or sub-domain. If you choose to target by keywords, we will deliver your ad to sites related to the keywords you selected.
If you want to target by URLs that are relevant to your campaign, simply select create a keyword targeted campaign and insert the URL's in the Keyword box.
You can target both keywords and URL's in the same campaign. Just enter each keyword/URL in a separate line.