The carrier targeting feature allows you to target your campaigns to users based on their mobile carriers. Using this feature, you can ensure that your campaign is reaching the most relevant audience. You can set up Carrier Targeting during the campaign creation process or apply it after you already launched a campaign.
To set up carrier targeting:
- Select at least one country and one mobile operating system. Carrier targeting is not available when ‘All Countries’ are selected.
- Once you select your targeted country/countries, the carrier targeting option is set by default to display carrier traffic and Wi-Fi, meaning that users of all networks will be served your campaign. To choose specific carriers, select the relevant Connection Type.