June, 2018

With the Auto Optimizer, you basically let our algorithm do the work for you. This tool enables automatic optimization based on your campaign's performance.

The entire algorithm of the Auto Optimizer is based on firing back to us the conversion pixel and the CPA goal. Therefore, the feature is only available if you can implement a pixel.

The Bid Optimizer will perform an automated learning process for each new traffic source, identifying its optimized bid according to the campaign parameters you set. Once the learning process for a particular source is complete, it will be optimized accordingly. The unprofitable sources will close, and the profitable ones will be optimized according to the defined parameters.

Our algorithm considers the following three parameters:

  • Core Bid - The bid of the traffic source once the learning phase starts.
  • Multiplier – The bid will be applied to the Core Bid to define the maximum bid allowed for this campaign.
  • CPA Goal – The bid allows for measuring the campaign's profit goal during the optimization phase, to get your cost for each conversion as close to your goal as possible.

Here’s how to set up your Auto-Optimizer campaign:

1. Create a pop or domain redirect campaign

2. Select ‘Run of Network’ or ‘Keyword Targeted’ campaign.

3.  Select ‘Use Bid Optimizer.’

 4.  Set your ‘Core Bid,’ ‘Multiplier,’ and ‘CPA Goal'.

  • Please note: The Core Bid should not be lower than the minimum valid bid for the selected GEOs.

 5.  Set your conversion tracking pixel.

 6.  You can target only one GEO for every optimized campaign. Other than that, all targeting options are as usual.

 7.  Save your campaign and send it for approval.

Understanding Auto-Optimizer Campaign Statistics:

  • Maximum bid - Max Bid will be the Optimizer’s maximal bid-limit during the optimization phase (Maximum bid can be different for each source since it’s equal to Core Bid x Multiplier).
  • Current Bid- Source's average buying bid, based on most recent data.

Source status:

  • Learning - Buying is done based on the source’s Core Bid. Algo is still gathering data to identify the optimal bid for this source.
  • Optimized - Enough data was gathered to identify a source that’s compatible with the campaign’s CPA goal when using the optimized bid. Incompatible sources will stop receiving traffic. Please notice that if you change one or more of your Optimizer parameters, some sources might restart receiving traffic.
  • IIdle - Source didn’t get any traffic in the past month. Once it starts receiving traffic again, this source will resume from its previous status.
  • Blacklisted - Manually managed status. You can blacklist a source from a campaign at any phase.

Actions - 

Perform optional actions on specific source(s).

  • “Blacklist source from this campaign” - Source will stop participating in auctions, but its historical data for dates when it was operational will remain available.
  • Blacklist source from this campaign and start a separate campaign, whitelisting this specific source” - Blacklist source on a campaign level. Source will stop participating in auctions, but its historical data for dates when it was operational will remain available. In addition, it will create a new campaign, where this source is automatically whitelisted and all other targeting aspects and bid are identically copied.
  • ”Remove source from blacklist” - Remove this source from the blacklist and reintroduce it back to this campaign.

Have questions? Contact us at support@selfadvertiser.com

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