Keywords serve as an important means to target an audience that’s most relevant to your offers. In comparison to RON targeting, running a Keywords targeted campaign allows you to buy better targeted traffic, resulting in the optimal utilization of your campaign’s budget.
Our Keywords Tool allows you to explore the available keywords inventory and provides suggestions for keywords that contain the words you typed into the search box. This enables you to find new high traffic-volume keywords you might have not thought about so you can get more accurately targeted traffic to your ads.
When using the Keywords Tool, you need to type the word (or words) you want to use in the search box. In the Available Keywords box below, you will be presented with Keyword suggestions that contain the text you are typing. The first result is the typed word and after it you will receive suggestions ordered by traffic volume in a descending order.
Take note: the keywords that appear in the Available Keywords box depend on the campaign’s selected targeting: the Geos you selected in the Geo Targeting section, the Device and Operating System you selected for this campaign.
You can use this tool no matter what type of campaign you are running - Domain Redirect or Pop.
This is how it works:
Start typing a word in the Keywords search line. Suggestions will start appearing in the box below.
You can sort results alphabetically or by average CPV.
Add individual keywords by clicking on the Plus (‘+’) sign on the right side of the keyword’s line. Another option is to check the box of the keywords that you want to target, click Actions and then Add Selected.
By clicking Add Top 100 in the Actions section, you will add to the Active Keywords box the 100 Keywords that hold the most traffic.
By clicking on Bulk Add, a text box will appear, in which you can type or paste keywords manually.
After you click Add Keywords, they will appear in the Active Keywords box.
By clicking on the Actions section of the Active Keywords box you have two options:
- Remove a selected keyword
- Copy the keywords you selected to your clipboard. You can then paste them onto a text editor and save them on your computer.
Happy keyword targeting!