Push ads are small messages that can reach audiences anywhere and anytime.
Push notifications advantages:
UnprecedentedAd Visibility - Nonintrusive - reach your user even when they are not on their device.
Exceptional CR- CPC based.
Once a user misspells a domain, they will be redirected to an advertiser's ad.
This traffic type is considered ‘highly converting.’ Do not be confused with URLs/domain targeting, which is another targeting feature we have for pop ads on
Domain redirect advantages:High relevancy- the optimization process in Domain Redirect campaigns uses the keywords associated with the users' typos. For that reason, you get to display your ad to highly relevant visitors.
Intent to Convert- users share an interest in your product, and they are actively searching for something and looking to convert.
Non-Disruptive- the ads involves the ad format itself.
Pop Ads (pop up, pop under, tab up, and tab under)
Pops allow you to target websites as broadly or narrowly as you'd like. Using advanced targeting such as: keywords, domains, and sub-domains.
The ‘pops’ presentation depends on the restrictions of the users’ browser company. Your ad will pop to the user in the exact browser size they are working in, full size or any re-size that is selected by the user.
Pop ads advantages: High reach - high volumes for worldwide traffic Good ROI potential - the cost of pop ads is relatively small so the potential for positive ROI is very good