Any offer that designed to disrupt, damage, or gain unauthorized access to a user’s device or applications

Any user experience that simulates technical issues or malfunctions with the browsing device & application to drive urgent action, such as:

Freeze screen simulation

Repeated alerts with no exit options

Alarming sounds or vibes

A page that performs an automatic file-download without a user’s intent (without a click) of any files

Any statements about viruses or other device problems

Any statements about winning a substantial gift

Any statements about receiving an email, message, package, etc.

Full or partial nudity (intimate body parts showing)

Sexual intercourse

Masturbation

Genitals

Sex toys

Please note: medical drawings are acceptable on the landing pages. 

Unauthorized use of known logos or brand names

Statement that the offer is provided on behalf of a brand 

Misleading Brand Reference

Imitation of icons and interfaces of browsers or well-known sites

Brand’s name spelled wrong

Icon of mobile/desktop applications

A unique link that allows redirecting users to different landing pages

Provoking unlawful behavior or urging someone to behave unlawfully

Unlawful use of violence and intimidation, especially against civilians, in the pursuit of political aims

Hate-speech (racial, ethnic, political, gender-based, religious, personal etc.)

Any implement or device that can be used with intent to inflict damage or harm

Purchase of weapons or military equipment

Selling or using drugs, based on the laws of the displayed country

Selling or drinking alcohol, based on the laws of the displayed country

Google Safe Browsing helps protect devices by showing warnings to users when they attempt to navigate to dangerous sites or download dangerous files